Social media has become an essential tool for businesses of all sizes to connect with their audience, build brand awareness, and drive sales. With over 4 billion active social media users worldwide, the potential for businesses to reach their target audience is immense. However, with so many platforms available, and the constant evolution of social media, it can be challenging to know how to leverage its power effectively. In this article, we will explore the basics of social media for business, and provide some tips to help you get started.
The Power of Social Media for Business
There is a lot of buzz in the marketing community about leveraging the “power of social media”. But what does this actually mean for your business? Is this something you should be concerned with or not?
The truth is, social media is a tool that allows businesses to reach people and provide them with offers or information about their company or products/services. However, it’s important to understand that social media for business is not a one-size-fits-all solution.
Organic Reach on Social Media
Businesses can work to build up a following on social media “organically”, without advertising. This involves writing a lot of articles, sharing photos, and re-posting interesting content from other sources. However, the number of people who see this content will be limited to those who have already liked the page, and even then, they won’t see every post.
While organic reach can be effective for some businesses, it can take a lot of work for not a lot of return.
Selecting the Right Social Networks
It is definitely a good idea to have social media profiles and some social media presence, but it’s important to pick networks that fit your target demographic. For example, if you sell dump trucks to large construction firms, you probably don’t need to be on Instagram.
Maintaining Consistency Across All Platforms
Ensure that the images, colors, and descriptions are consistent with what you put on your website so you are delivering the same message on all platforms. This helps to build brand recognition and a consistent image across all of your online platforms.
Linking Social Profiles to Your Website
Once you establish the appropriate social networks, ensure that you link them from your social profiles to your website and from your website to your social profiles. This makes it easy for people to find you and connect with you across all of your online platforms.
Importance of Regular Posting
Post important things for your business, and try to keep at least one post a month being put out on the platforms you have so it looks like someone is actually working at the business. This is the bare minimum to ensure that you exist on social media and have a presence there.
Moving Beyond Organic Reach – Advertising on Social Media
If you want to know the next step on using Social Media effectively to help your business, check out our page on Advertising on Social Media. This will help you to move beyond organic reach and get your brand in front of a wider audience.