Social media influencers are people who have built up an army of followers on their social media platforms of choice.They exude charisma, offer valuable content, or are famous, just for example. These people may operate within an industry or stand alone.Either way, they have the ability to voice their opinions to a rapt audience and potentially influence consumer purchasing decisions.
In other words, they provide attractive opportunities for lead generation that businesses can’t ignore. If you want to find ways to make friends and influence people in the online arena, one of the best ways is to partner with someone who already has the friends and influence you’re after.
The question is: how can you find the right social media influencers? Who are the ones that are going to attract new followers, fuel conversions, and build brand engagement? Here are a few things you’ll want to look for when scouting potential social media influencers for your business.
Consider Your Target Audience
If you didn’t care who your message was going out to, you could approach major social influencers based on their number of followers alone. However, you will want to target a specific audience.Identify those that are likely to have some interest in the products or services you’re selling.
Everything you’ve done to this point, from undertaking custom website design, to hiring premium SEO services, to purchasing online ads has likely been with the goal of reaching specific demographics.So why throw caution to the wind now?
The right social influencers likely already travel in your industry circles as pundits, bloggers, or experts of some sort. You just have to keep your finger on the pulse of your industry to locate suitable social influencers.
Consider Your Brand Messaging
When you choose advertising or marketing services, you probably take great pains to ensure that you find an agency that understands your ideals and your image.In other words, a vendor that is well positioned to promote your brand. The same basic principle applies to finding a suitable social media influencer to represent you.
If you have a good handle on your message and outlined social media promotion goals, the next step is to find influencers that exemplify your core traits and that are virtually on the same page in terms of values. Pinpointing target areas of crossover when it comes to branding is essential if you want to find a partner that meshes with your brand and that is likely to want to team up with you.