With Facebook’s credibility problems, leaving Facebook out of your premium SEO plan may be tempting. But is it a good idea?
In a word, no.
Facebook should be part of your premium SEO plan. Read on and we’ll tell you why.
What’s a Premium SEO Plan?
SEO is Search Engine Optimization. A premium SEO plan is one that optimizes your website for visibility in online searches. This is done through the use of keywords, content, and other website elements.
By analyzing your website traffic, you can make changes that get your website to the top of a search. Many people only look at the first search engine return page. That’s where you want your site!
If your website is at the top of the search results, you’ll get more clients.
Facebook is only one part of a premium SEO plan, but it’s an important part.
Lead Generation
Those billions of Facebook users add up to a great place to find leads. As a lead generator, Facebook works well. If you don’t have a Facebook business page, it’s time to get one.
Post to your page at least once a day. Put relevant content about your business that users can relate to. As you get your message out on Facebook, you’ll get more followers.
Those followers are all leads! You can also search Facebook for local leads based on demographics.
Authority
Establishing your company as an authority in your niche is paramount. How do you do this? By giving free valuable content to users.
Do you run a photography business? Give your followers small helpful hints for their own photographs. Your followers appreciate the valuable information. And when they need a professional, they’ll think of you.
Targeted Advertising
Targeted advertising means the people who most want your product or service are the folks who’ll see your ad. One of Facebook’s credibility issues is privacy and how they’ve used personal data.
Facebook gathers tons of personal information about its users. Most people continue using the platform anyway. It scares some people, but this data can help you.
You can design ads targeted to people who match the demographics of your customers. These won’t only be people who know about your business. Lots of new potential clients will see the ads.
You can target your current followers for special sales or product giveaways. Facebook is a gold mine of potential followers and clients.
Facebook is most known for images and text. But their video platform is huge and may soon rival that of YouTube. Don’t be afraid to post short videos about your business. Make them personal and fun.
Keep Facebook in Your Premium SEO Strategy
Facebook is essential for any premium SEO strategy. With over 1.5 billion daily users, you can’t ignore Facebook.
Facebook is a great lead generator, and you can reach out to followers for a personal touch. Establish your authority through relevant and valuable content.
Once you’ve established yourself, target your ads to the right demographics for your business.
No business should be without a presence on Facebook. Despite the problems, Facebook’s not going anywhere soon. You shouldn’t either! Use Facebook in your strategy.
Need help with your premium SEO? Let us help you!