When you’re first getting your business started, there’s so much to consider. Between your business plan, your funding, your initial marketing, and more, you’re stretched as thin as it gets.
In all the chaos, many business owners decide they don’t have time for a custom built website so they stick to a Facebook business page instead. We hate to be the bearers of bad news, but that won’t cut it. Here’s why a website is worth your investment.
Why Your Small Business Needs a Custom Built Website
As important as it is to be on social media, an individual website for your business is a necessity as well. Here’s why.
Professional Image
One of the most important reasons to have a website is because it gives you credibility. In this day and age, customers expect all companies to have their own websites. If you don’t, customers won’t take you seriously as a professional company.
A custom built website also gives you the ability to control your image online. It’s one of the most important ways to brand your business and it’s an opportunity you can’t afford to miss.
Search Engine Optimization
Search engine optimization is a collection of strategies that allow you to show up higher on search engine results.
For instance, if you’re an exterminator, have you ever wondered why your competitors’ websites show up before your Facebook page when you Google “exterminator near me”? It’s because of SEO.
A social media page offers next to no opportunities for SEO. With a custom built website, on the other hand, the possibilities are almost endless.
You can optimize each page for specific keywords, add a blog that you update every week or so, and much more. As an added bonus, you’ll look more professional if it’s your website that customers find in search results rather than your Facebook page alone.
Have One Centralized Location
In this digital world, you should think of your website as your digital storefront. It’s the one centralized place where customers can go to find out about your business.
You might be using your Facebook page for this purpose right now, but it’s not enough. With a Facebook page, you can’t go into much depth about the services you offer, and details of your industry, and other factors that play a crucial role in your customers’ buying decisions.
Instead, a business website gives you a central place to fill with all kinds of great information. It will also help you focus your digital marketing efforts better because you’ll have a centralized place that everything will link back to.
Creating Your Online Storefront
It might have been optional in 2000, but now that we’re heading into 2019, a custom built website is an absolute necessity. For practicality and for your reputation as a professional, building a great website is one of the best actions you can take for your company.
If you’re ready to get the ball rolling with your new website, contact our web design experts to find out how we can help.