Choosing a domain name is a design in itself.  The right domain name is just as important as the overall design of your website.  A domain name plays an important role when people find, recall, talk about, or search for your website. A good domain will establish branding before visitors even see your website for the first time.

To start, your domain name should be:

• Short
• Memorable
• Easy to pronounce and spell
• Not too similar to competing website domains,
• Original, and not in violation of a trademark

Another point to consider is how do you plan on getting traffic to your website. If the majority of your traffic is going to come from search engine results, you should include a key word in your domain name. For example, if you sell kites and you plan on the majority of users finding you through Google, your domain name should be something along the lines of: superkites.com

You should also consider if you only operate in a specific region. If you provide a gardening service for Austin, Texas you may want to consider having “Austin” in your domain name.

You should approach naming your domain in a planned, thought out way. Even though domain names become fewer and fewer, with the right plan and enough attention, choosing a great domain name is still possible.