Introduction Marketing, often shrouded in mystery and misinterpretation, is a multifaceted field that plays a pivotal role in shaping consumer...
Maintaining and Managing Large and Complex Websites
Defining a "large" and "complex" website can be challenging due to the varied nature of digital landscapes. For the purpose of this article, we'll...
The Journey from Chaos to Cohesion in the IT World
The shift from chaos to coherence is an ongoing theme in the quick-paced field of technological advances, where new developments appear daily....
The power of an account manager
In the fast-paced world of business, having a skilled account manager on your team can make all the difference. These Professional Account Managers...
From Chaos to Clarity: Why Reconciliation is Essential
Running a business can feel like juggling a dozen tasks at once. From managing employees to serving customers, it's a whirlwind of activity. Amidst...
Less means more… money!
I'm not saying that you should go full monk, shaving your head, and retreating to the mountains of Northern India for a spiritual cleanse (though,...
The Critical Role of Sales in Business
Unfortunately, as a result of greed in our world, sales sometimes get a bad reputation. Have you ever been sold something only to get home and find...
Being a Super Hero Isn’t Always a Good Thing
When I was a kid, I had dreams of becoming a superhero. This ambition wasn't just make-believe; it was a childhood mission. My brother and I, at...
The Super Bowl of Business: Why Listening to Untrained Sources Can Hinder Your Success
As Super Bowl season heats up and March Madness is about to kick off, it's the perfect time to dive into the game of business and explore what it...
Team Up for Marketing Success: Studio 98 and You
In the ever-evolving world of business consulting and marketing, building a strong partnership between clients and their Account Managers (AM) is...