As a result of the pandemic, most of us have become even more reliant on technology. While 41% of marketing firms used SEO in 2016, search engine...
Understanding the Pandemic-Driven Transformation of Digital Importance
Over the last 12 months, the need for agility among business owners has become clear. In 2020, many of us had to adjust to working remotely,...
How to Measure Your Marketing When Money is Running Low
Simply put, you can't afford to not market your business. Professional SEO firms will tell you that public promotion, whether obvious or subversive,...
Why a Fresh Website Is More Important Than Ever in 2021
We're only a few months into 2021, which means you have plenty of time to make positive changes for the sake of your business. And if you've been...
How to Add Online Marketing Into a Traditional Ad Budget
Having a marketing strategy is essential for any business. After all, you can't generate new sales without getting your name out there. But what...
Test Your Knowledge of Web Design With This True/False Quiz
In the digital age, businesses need customized websites to stand out online. But the reality is that not all websites are created equal. Whether...
What You Need to Know About SSL Certificates
For businesses operating in the digital age, it's essential to have an attractive website that's easy to use and provides value to visitors. But...
Facebook Ads Vs. Boosted Posts: What’s the Difference?
Although Facebook once began as a way for college students to interact online, it's since become one of the most powerful tools for businesses to...
3 Common Content Marketing Mistakes Businesses Make
You might be familiar with the adage, "content is king." While this is referenced all the time in the digital marketing world, it's important to...
How to Optimize Your Google My Business Listing in 2021
As a small business owner, it can be tough to get noticed online. When you're competing against big firms with even bigger budgets, you might feel...