Are you looking for the best way to get higher rankings on Google? One of the best ways of doing so is to use medium and long-tail keywords. These are keywords that are more specific to your audience. Instead of targeting the simple search terms, you would target people who are searching for related key phrases. Here is a look at the differences between medium and long-tail keywords.

Medium Tail Keywords

Medium tail keywords are more general. These are not really that competitive, which means they will be easier to rank for. Instead of targeting the phrase, you would target things around it. It is considered one of the best ways to attract traffic from Google. Here is an example of a medium-tailed keyword: “online business advice.” This is a broad keyword that would mean anybody looking for “online business advice” is probably interested in reading or using your content.

Advantages of Medium Tail Keywords

The main advantage of using medium-tailed keywords is that you would be able to gather a larger amount of traffic as compared to other strategies. By targeting the phrase, you are going to open up your site to a lot more people.

Long Tail Keywords

Long tail keywords are considered more specific. As the name suggests, these are phrases that go beyond medium-tail keywords. These are very competitive and require more effort to target them. It is said that long-tailed keywords are more likely to attract people who are already searching for related phrases. With this, you won’t be attracting completely new prospects or customers to your website. Here is a long-tail keyword example: “online business advice using blogging.” This is a search query that would mean somebody was looking for a way to use blogging in an online business.

Advantages of Long Tail Keywords

The main advantage of using long-tailed keywords is that you would be able to attract the right people who are already engaged in related search terms. This means it would be easier for your website to gain higher page rankings. It also takes less effort and time, which allows you to create content more quickly.

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