Search engine optimization has been the marketing gold standard for years, and that’s not changing anytime soon.

In fact, 2018 has been a year of change and evolution for professional SEO practices. To keep your brand viable, you’ll need to perfect the latest and greatest organic SEO tips.

To get started, follow these tips below.

Get Deliberate About Your Keywords

There’s nothing passe about keywords when it comes to organic SEO tips.

While keyword stuffing is a thing of the past, keyword use remains as important as ever. With every piece of content that you create, research your keywords thoroughly to see how they rank in Google.

The more data you get on each keyword, the easier it’ll be to build your site’s Domain Authority (DA) and watch it blossom with organic traffic.

However, make sure you still remain cautious about the overuse of keywords. Google’s algorithms are set up to catch people that abuse keyword use.

Create Lights out Blog Content

Posting to a blog is the best thing you can do to consistently rank highly on Google. It ensures that your website and brand don’t remain static, and feeds search engines regularly.

If you really want to bring the traffic in, you need to not only post but create quality posts. Updating the blog will get traffic, but feeding people quality content will keep it and bring more traffic.

Start focusing on long-form content that speaks to your public. Today, posts around the 2,000-word mark are ideal. Since this content is free to consume, people will be more likely to subscribe, share and follow every move you make.

This is free advertising that you can later monetize. Be sure to add rich photos and other multimedia content so that your blog brings you a huge return on your investment.

Monitor Your Brand

You need to also see what the rest of the web is saying about you.

Subscribe to a service that scours the web for mentions, so you can monitor them and make corrections as needed. This allows you to cross-promote, get unfair reviews removed, add context and so much more.

Be proactive with your brand in this regard to keep it viable from an SEO perspective.

Join Related Communities

Finally, make sure you are building and developing authentic relationships. Exchanging information with like-minded people means they’ll be more likely to share your content on their platform.

Becoming community-oriented also sets you up for the long play, rather than simply trying to get a short-term boost in traffic. It also establishes you as an authority, so that your brand is trusted when people come across it.

Stay Diligent When Using Organic SEO Tips

So there you have it. There are plenty of organic professional SEO tips you can employ to get your brand off the ground.

Start with these four and you should have an impeccable foundation.

Once you’re ready to deepen SEO knowledge, we’ve got you covered.

Stop by our site to learn more about our professional SEO and other marketing services.