Running a blog is a vital part of interacting with your customers. Not only is this a great way to share the information you’ve learned through years of experience, but this is also essential to boosting SEO for your website.

After all, a business that invests in a blog has 434% more search engine-indexed pages than businesses that don’t. But simply posting on your site doesn’t mean that your blog will be successful. Here are some of the top tips you’ll need to make your blog stand out.

Industry-relevant content

Each business owner is complex. You might have countless ideas running through your mind at any given moment, and not all of them might be about your business. If you want to start a blog that covers a wide range of topics, start writing on a different site; for your business, you will need industry-specific content to make an impact.

If you’re running a lumber business, few of your customers will want to read a blog about your personal life. While browsers might appreciate the occasional update, the folks who visit your site want to read helpful tips regarding your products or services. Professional SEO firms recommend that you come up with unique ideas that are relevant to your business’ target audience.

A great headline

Countless industry professionals will offer relevant content. But when they’re choosing the perfect headline, many will simply describe the content in a lackluster way. Even though it might seem like click-bait, crafting a clever headline is an important factor in reaching your audience.

Here are three things you need for a great title:

• An indication about what the article will cover
• An emotional word to draw in the audience
• A sense of urgency

Luckily, if you’re stuck for a great title, there are plenty of options to consider online.

Subheadings

Good writers know that a quality blog post needs white space. Few people are enticed to read an intimidating wall of text. Subheadings are a great way to break up your blog into easily digestible chunks since it ensures your blog is easy to navigate. This is vital in making it more palatable for social media users who want to share your content.

Professional SEO firms also love using subheadings to squeeze in long-tail keywords. These keywords are important to your business, but that doesn’t mean that they’re easy to use in the context of a sentence. Subheadings are a simple way to bypass normal rules of grammar when you’re in a bind.

A call to action

At the end of the day, your blog has to inspire readers to do something. If not, then it’s just another piece of writing on the internet. At the end of your blog, be sure to encourage your reader to check out a product on your webpage with a helpful link or ask them to give you a call.

Savvy SEO skills

Relying on a professional SEO firm is one of the best ways to streamline your blog. These experts know exactly what you’ll need to hit industry-relevant keywords, utilize backlinking, and more. When you’re ready to craft a creative blog for your business, rely on Studio98 as your personal, professional SEO firm.